Hi,
I'm planning to attend this conference, too. It might be interesting to meet there.
Adrian.
Thats great Adrian
- I wiill arrive Sunday evening, but will not be staying in the Marriot.
The schedule is complete everyday with speakers back to back. During the short 15 min. breaks & lunch would be great time to chat. I myself was wondering why none of the sponsors were not sponsoring a Monday evening get together... but we can arrange something ourselves?
17:30 Day One Concludes -
TalkNFC Drinks & Dinner afterwards?Day 1 Monday, October 9, 2006
7:30 - 9:00 am Registration Open
9:00 - 9:10 am Welcome and Opening Remarks
Timothy Downs, Conference Director, CMP Technology
9:10 - 9:45 am NFC -- A New Era in Seamless, Secure and Personalized Services
The integration of an RFID unique identifier into a mobile handset unleashes a new era in advanced consumer applications for mobile carriers, merchants, advertisers and suppliers. No more long menus; no more endless keying of various user names and passwords. Servers and applications should know who, what, where, when and how a user accesses a service. This session provides an overview of the to the business opportunity of near field communications.
Ted Osamura , General Manager
FeliCa Business Center, Sony Corporation
9:45 - 10:30 am Service Provisioning: The Role of the Ecosystem in NFC Deployments
NFC enabled handset permit "wireless provisioning," or the transmission of content such as new "cards" to account holders over the air or via near-field link-ups. This session outlines the economics of content providers, infrastructure companies, merchants and mobile carriers.
Pasi Koistinen, Director Business Initiatives, TeliaSonera
Gerhard W. Romen, Head of Global Market Development, Nokia New Growth Business
10:30 - 11:00 am Case Study: Mobile Ticketing in RMV – German Transportation
Understand the method of operation, business plan and implementation strategy from one of Europe’s leading trials of near field communications – in an application of ticketing and transportation in Germany’s RMV.
Peter Preuss , Head of Strategy and New Business Development, RMV (Rhein-Main-Verkehrsverbund GmbH)
11:00 - 11:15 am Networking Break: Exhibits Open 11:15 - 11:45 am Analyzing Business Ecosystem for NFC Payments
# Alternative Business Ecosystem Scenarios
# Consequences of each selected Scenario
# Key Stakeholders’ alternative roles
# How to make the NFC payment Ecosystem Flourish
Liisa Kanniainen, Workgroup Executive, Mobey Forum, Vice President, Nordea
11:45 - 12:30 pm Effects of Disruptive Technologies on Payment Processing
Disruptive technologies such as Mobility, RFID and bio-metrics are certainly affecting all types of market segments including the payment processing area. How can organizations adapt these technologies to ensure they remain competitive and provide enhanced services to their customer base. How do these disruptive technologies work, the advantages they bring and challenges associated with them. How can organizations better prepare to handle the challenges. What technological solutions are the best in the market, who are the leaders and overview of their solutions.
Moin Moinuddin, Industry Architect, Developer & Platform Evangelism, Microsoft Corporation
12:30 - 13:15 pm Contactless Cards or Mobile Phones? Collaborative Business Models That Capture the Prize
Contactless technology is beginning to make low value payment transactions possible in an economically viable manner. There is, however, a significant hurdle to making contactless low-value payments via the mobile phone a reality: the lack of agreement on a business model. Banks fear that mobile providers will take market share away from them while mobile providers are concerned that banks will leverage their existing payments infrastructure and expertise to grab the lion’s share of this emerging market. It is easy to overlook the numerous ways in which collaboration in key areas can further advance the market objectives of both industries beyond the “go-it-alone” model. This session will present some compelling business models that illustrate how collaboration versus head-to-head competition is a superior route to early success and sustainable market share — proving the prize is large enough for all.
Samee Zafar, Director, Edgar, Dunn & Company
13:15 - 14:15 pm Lunch Break 14:15 - 14:45 pm
Infrastructure Focus:
Linking Near Field Communications (NFC) to the SIM card
Philippe Martineau, Vice President, NFC Business Line, Inside Contactless
14:45 - 15:30 pm NFC and the Opportunities in Extended Web Services
Long considered an enabler of contactless payment services, NFC is considered by many analysts as much more. This presentation from a panel of industry players discusses the role NFC plays in the extension of web commerce and web services – enabling an entirely new era in real-time information transfer from network to handset and back.
Einar Rosenberg, CTO, Narian Technologies, LLC.
15:30 - 15:45 pm Networking Break 15:45 - 16:30 pm Customer Experience - Secure Over-The-Air Application Delivery and Personalization of Payment Application
The success of Service Convergence using the NFC technology largely depends on Customer Experience. A reliable and proven ecosystem is required for the Customer to select the application, register, download and personalize the application into the secure element connecting to the NFC chip. The secure element can be the SIM card, the chip embedded in the phone or the removable flash card. The SK Telecom OTA loading and personalization of the EMV application is presented to illustrate the challenges faced by the mobile operator and the financial institution.
Thian Yee Chua , CEO, Cassis International Pte Ltd
16:30 - 17:30 pm Advantages of an Open Platform and Standard for NFC Adoption
Presently all service providers develop proprietary RFID services specifically tailored to their legacy system. The Stolpan consortium - consisting of technology providers, academia and user representatives, supported by the EU IST program - is developing a NFC platform, that could provide a transparent, uniform environment for the various mobile NFC services, like payment, ticketing and loyalty programs. This session provides an overview of how the various services and service providers will benefit from the new NFC environment.
Moderator: András Vilmos, Managing Director, SafePay Systems Ltd., Technical Manager, StoLPaN
Francesco Prato, Business Development Manager for NFC, NXP Semiconductors
Peter Parkanyi, Technical Account Manager Central Europe, Motorola
Nick Norman, Commercial Manager, Consult Hyperion
Claudio Canella, Manager Strategic Products and Markets, Triveneto
17:30 pm Day One Concludes - TalkNFC Drinks & Dinner afterwards? Day 2 Tuesday, October 10, 2006
7:30 - 9:00 am Registration Open
9:00 - 9:10 am Welcome and Opening Remarks
Timothy Downs, Conference Director, CMP Technology
9:10 - 9:45 am Understanding the Global Market for NFC
In this presentation from the NFC Forum, you will understand the global perspective and Why the Global Market Is Ready for NFC right now. Also, know what the optimum role for NFC is in the global market and the role of NFC in deploying new applications.
Christophe Duverne, Chairman, NFC Forum
9:45 - 10:30 am Case Study: RF and the Experience of Mastercard
Credit card firms are working to make it easier for retailers to use contactless payment in all kinds of purchases, including small purchases where cash would typically be preferred. In this session, the industry leader in contactless payments, MasterCard, explores its experience with RF payments, and the value it derives for its merchant customers and consumers.
Oliver Steeley, Vice President, Mobile/Wireless Centre of Excellence, MasterCard International
10:30 – 10:45 am Networking Break: Exhibits Open 10:45 - 11:30 am NFC Payment Business Model for Mobile Phone Operators
Mobile phone operators are critical for the success of NFC payment. It is the operators who will order mobile phones with NFC technology, and also build necessary support infrastructure before offering NFC payment services to their subscribers. Operators will do such investment only when they recognize the business case that is financially beneficial to them. ViVOtech, the leading provider of contactless and NFC payment solutions, has been working with various mobile phone operators, card issuers, and retailers. Mick Mullagh, CEO of ViVOtech, will talk about the possible business models that can work for mobile operators. Mr. Mullagh himself was a key executive at Rogers Wireless and TELUS Corporation in Canada in 1990s.
Mick Mullagh, CEO, ViVOtech Inc.
Mark Düsener, New Business Development, Vodafone Germany
11:30 - 12:15 pm Case Study: Mobilkom Austria and University/Campus Environmet
# Through this research project mobilkom Austria got deep insight into NFC and its technological challenges but we also recognized very soon the challenges to build a new ecosystem for a complete new business. Prof. Josef Langer who is project lead of the research project at the University of applied science in Upper Austria (
www.nfc-research.at) discusses the challenges faced and solutions developed for a trial of Near Field Communications at the University. Learn more about: NFC payment on vending machines, copy machines and restaurants (cafeteria for students)
# NFC access infrastructure to the building
# NFC backoffice systems needed for the trial
Christian Kantner, Techlab, Mobilkom Austria
Josef Langer, Professor for Microprocessor Engineering, University of Applied Sciences of Upper Austria
12:15 - 13:00 pm Getting closer to your customers with proximity services
# Role of the SIM in the mobile operator’s business model
# Key success factors for a commercial launch
# Opportunities for CRM services
# Managing services and subscribers with OTA platforms
Vincent Veran, Marketing Manager, Gemalto
13:00 - 15:00 pm SPECIAL EVENT WORKSHOP:
The StoLPaN EU Project
The StoLPaN EU Project -- a multi-organizational initiative intended to establish an open, standardized architecture to allow the simple, seamless development and operation of various NFC applications in the mobile handsets. The solution will enable handset independent services and allow providers and operators to optimize application distribution and operation. The workshop will introduce in details the technical concept behind the approach and will also discuss business objectives and benefits of the various stake holders.
The interactive form of the event provides the opportunity for the participants to receive targeted in depth information and to express their expectations and requirements.
To ensure effectiveness of the workshop space is limited. Please confirm your participation in advance. See home page advert on this website for details.
15:00 pm Conference Concludes
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